Reviews are the new storefront
Most people check Google reviews before they walk in, book, or call. Your rating and review count do more selling than any sign on your window — they're the first impression you never get to be present for.
No app. No typing. Works with any modern phone.
Turn every happy customer into a 5-star Google review — automatically
TapRate NFC cards remove the friction of leaving a review in person — one tap opens your Google review page with the stars ready. Then automated SMS follow-ups and AI-drafted replies keep reviews coming in after the customer walks out, so you rank higher on Google and win more customers with far less manual work.
4.9/5from thousands of businesses30-day free trial · QR fallback on every card
Review posted in
8 seconds
The problem
Your customers are happy. They just never make it to the review page.
Almost every satisfied customer would say something nice if you asked. Very few actually do — not because they don't want to, but because leaving a review is a multi-step chore they're asked to do from memory, later, on their own time.
Finding you takes effort
The customer has to open Google, type your business name, pick the right listing, then scroll past photos and hours to reach the review box. Most give up before the stars.
The ask is easy to forget
Asking verbally is awkward to repeat, and a texted link sent once gets buried. "I'll do it later" means never — goodwill expires in about a minute.
Low counts cost you customers
You lose visibility, local ranking and trust even when satisfaction is genuinely high — outranked by rivals with more reviews, or by agencies charging thousands a month.
How it works
Three steps, and only one of them belongs to your customer
You connect it once. After that the card and the automation run without staff training or awkward asking.
- 01
Add your business
Connect your Google Business Profile and TapRate learns your business — your locations, your review link and your tone of voice — in a few minutes.
- 02
Tap or text
Customers tap their phone on the TapRate card in-store and land straight on your star rating screen — no app required. TapRate then texts recent customers a review request automatically.
- 03
Watch reviews grow
Reviews arrive on autopilot, and TapRate's AI drafts a reply to every one — good or bad — in your business's voice, ready to approve or send automatically.
What your customer sees
One customer, one tap, about eight seconds
This is the whole experience from your customer's side — no app download, no searching for your business, no typing an address. Just three screens.
Hold near card
Link ready — nothing to install
Kingsway Barbers
How was your visit?
Tap a star to continue
Review posted
Live on your Google profile
8 seconds total
Step 1 · Tap
Your customer holds their phone near the card on the counter. No app, no QR hunting.
Step 2 · Rate
Your review screen opens by itself in about a second. They tap five stars.
Step 3 · Done
Google's review box is pre-opened with your business already selected. Zero typing needed.
Why it matters
Reviews aren't vanity metrics. They're distribution.
Every review you don't collect — and every review you never reply to — is a customer who chose someone with more stars.
More reviews lift your local ranking
Review volume, rating and freshness are among the strongest local SEO signals. Climbing the Google Maps and "near me" results puts you in front of customers who are already ready to buy — without paying for ads.
Tap plus text beats asking nicely
A verbal ask or a one-off link converts a tiny fraction of happy customers. A tap that lands on the star screen, backed by an automatic text afterwards, converts dramatically more — nothing is left to remember or type.
Every review gets answered
AI-drafted replies mean no review sits ignored — especially the negative ones, which get a fast, calm, professional response instead of standing as the last word on your profile.
A steady stream signals you're alive
Twenty reviews from three years ago look abandoned. Consistent new reviews tell both customers and Google's algorithm that you're active, busy and currently doing good work.
It looks professional
A sleek card or stand at the counter reads as a considered brand touch. A handwritten "please leave us a review!" sign taped to the till reads as pleading.
A fraction of an agency
Reputation-management agencies charge thousands a month for collection, replies and reporting. TapRate does all three in one tool for less than most businesses spend on coffee filters.
It's how small businesses catch up
Chains arrive with thousands of reviews. Collecting reviews at the speed of your foot traffic is the only realistic way for an independent business to close that gap — and gaps close faster than you'd expect.
Who it's for
Anywhere a customer stands still for ten seconds
Counter tap in the moment, automatic text afterwards, and a single dashboard when you run more than one location.
Restaurants & cafes
Card in a table stand next to the bill, or by the till at pickup.
Salons & spas
At the payment desk, while the fresh cut is still the best part of their day.
Retail stores
Sticker on the checkout counter, tapped while the bag is being packed.
Hotels & stays
Stand on the reception desk at check-out, plus a card in each room.
Clinics & dentists
At the front desk on the way out, after a good appointment.
Auto repair shops
Handed over with the keys, tapped before they leave the forecourt.
Gyms & studios
By the class sign-in point, right after a session ends.
The product
Three formats, one tap
Pick the shape that fits your space. Every format uses the same NFC chip and the same instant link to your review page.
The card
Credit-card sized, matte finish, printed QR fallback on the back. Sits on any counter.
The table stand
Weighted acrylic stand for tables and reception desks, so it's seen before it's asked for.
The sticker
Peel and stick to counters, menus or payment terminals where space is tight.
Pricing
Built for one business first
Most TapRate customers run a single location. Start there — hardware and automation included, 30-day free trial, no contract, free shipping on every card.
Solo
$19/month
One business, one counter, one card.
- 1 NFC review card for your counter
- Automated SMS review requests
- QR code fallback printed on the back
- Google Business Profile sync
- Setup in minutes, no staff training
Start free trial
30 days free · no contract
Single location
Most popular$39/month
For one shop, salon or restaurant that wants it all running.
- 3 NFC cards + 2 table stands for one location
- Automated SMS review requests
- AI-drafted review replies in your voice
- Instant negative-review alerts to your phone
- Your own dashboard for this location
Start free trial
30 days free · no contract
Multi-location
$99/month
Only if you run more than one site.
- 10 NFC cards + stands across locations
- Custom branding with your logo
- Social post scheduling
- Per-location analytics
- Dedicated onboarding
Start free trial
30 days free · no contract
Automation & dashboard
What happens after the tap
The card collects reviews in-store. The automation layer keeps them coming in — and answers every one of them — while you get on with running the business.
Automatic SMS review requests
TapRate texts recent customers a direct review link after their visit, so the ask happens even when nobody remembered to make it.
AI-drafted replies in your voice
Every review gets a reply written in your business's tone. Approve with one tap, edit it, or let it send automatically.
Instant negative-review alerts
A one-star review pings you immediately with a calm, professional draft ready — so you can step in personally before it costs you customers.
One-click social scheduling
Turn your best reviews into scheduled posts for Facebook and Instagram without opening another tool.
Connects to the tools you already use
ShopifySquareWordPressHubSpotQuickBooksFacebookInstagram
Why we built it
"I watched my parents' restaurant get outranked by a chain down the street with worse food and three times the reviews. Chasing reviews by hand never happened, and the agencies quoting us thousands a month were selling a spreadsheet and a phone call. TapRate is the tool I wish they'd had — a card on the counter and automation that does the follow-up for a fraction of the price."
Alex Mercer — Founder, TapRate
The result
4x more reviews
Average increase reported by businesses using TapRate within their first 30 days.
"We went from about two reviews a month to nineteen in our first month with the card on the counter. Nobody has to ask anymore — regulars just tap while their coffee is being made."
"My rating moved from 4.3 to 4.8 because the happy clients are finally the ones leaving reviews. The follow-up texts catch the ones who forget on the way out."
"I hand the card over with the keys and about half of them tap it before they drive off. Five minutes to set up and it hasn't needed a thought since."
"The AI replies are the part I didn't expect to love. Every review gets answered the same day and it genuinely sounds like our front desk wrote it."
"We rolled cards out to all six locations in a week. The dashboard shows me which store is collecting and which one needs a nudge."
"We were quoted $1,800 a month by an agency for reputation management. TapRate does more than they promised for less than our streaming subscriptions."
Compare
TapRate vs. an agency vs. doing it yourself
| TapRate | Hiring an agency | Doing it yourself | |
|---|---|---|---|
| Works while you work | |||
| Gets 5-star reviews | |||
| Replies to customers | |||
| Easy setup, zero ongoing work | |||
| Costs under $50/month |
FAQ
Questions, answered
Stop losing reviews to friction. Start collecting them automatically.
Start your free trial, get your cards in the post, and let the taps, texts and AI replies do the marketing for you.
30-day free trial · No contract · Free shipping · QR fallback included